How we boosted conversion rates by 18% for a global apparel brand

The client was locked into a rigid, hosted SaaS platform that suffered from heavy stylesheet bloat and slow database connection bottlenecks. The slow checkout speeds were directly causing cart abandonment during peak sales events.

We migrated them to a custom Headless E-Commerce architecture. We used Next.js for static pre-rendering of the catalog and integrated Stripe and GraphQL for a lightning-fast, API-first cart synchronization that bypassed traditional server lag.

The new custom platform loaded in under 1 second. The frictionless, tailored checkout experience boosted their conversion rates by 18% and completely eliminated the transaction commissions they were previously paying to their SaaS host.